BOAT BEAT BRAND
IDENTITY DESIGN 2024
Boat Beat is a dynamic music band that specializes in energetic performances infused with elements of folk, rock, and blues. Their music resonates with themes of adventure, freedom, and camaraderie, drawing inspiration from seafaring tales and coastal vibes.
The entire identity system reflects the bold, dynamic personality of the band. The wordmark logo combines retro elements with a modern twist to reflect Boat Beat's dynamic fusion of musical styles. The color palette balances retro nostalgia with a contemporary flair, featuring a mix of bold, saturated hues and muted, vintage tones.
